Design, send and automate from one simple app that knows what every customer bought, so each email reaches the people it’s meant for.
Drop in text, images, buttons or your own HTML. The product grid pulls photos, names and prices from a Shopify collection, so you aren’t copying links by hand. Headers and footers you use every time can be saved once and reused.
Blocks: Text, Image, Button, Product Grid, HTML, and anything you save.
Relay syncs your Shopify customers and orders. Building a group like “bought the Pumpkin Loaf and spent over $100” takes a few clicks, and the count stays current as new orders come in.
Conditions: has purchased, bought a specific product, total spent, date subscribed.
A welcome note for new subscribers. A thank-you after someone’s first order. A check-in when a regular goes quiet for a month. Set each one up once as a list of plain steps, and Relay takes it from there.
Steps: a trigger, waits, if-conditions and emails, in any order.
Every campaign shows opens and clicks, plus the orders and revenue that came from it. After a few sends you’ll see which emails your customers actually act on.
Per campaign: opens, clicks per link, orders, revenue, unsubscribes.
Connect your store once. When an order comes in or a new customer signs up, Relay updates your segments and starts the right automation on its own.
Synced: customers, orders, products and collections. Relay is built by a Shopify Partner.
Not everyone sells products. Recipe blogs, newsletters and creators get the same simple builder, a sign-up form for your site, and a welcome series that greets every new reader.
For creators: sign-up forms, lists for each topic, welcome series, and reports that show which posts your readers clicked.
Lists, sending addresses and reports stay separate for every brand, and you switch between them from the top of the sidebar. It’s how we run email for our own brands.
Per workspace: its own list, domain, automations and reports.
Most email platforms are built for big marketing teams. Small shops end up paying more every time their list grows, and spending their evenings hunting for the basics under menus they never use.
Relay started as the tool we built to run email for our own brands. It covers what a shop or creator actually sends, keeps every customer list private, and lets you take your data with you whenever you want.
Relay is made in Georgia by CNGHM Group.
It’s made for a particular kind of sender. Here’s who that is.
What Relay runs on, for anyone who wants to know.
Relay is being built in stages. This is what’s being worked on right now.
Campaigns from start to finish: the builder, lists, sending and reports.
Shopify sync, purchase segments and automations.
Help writing subject lines and copy in your own voice.
Updated October 2026.
Leave your email and we’ll let you know as soon as Relay is ready for its first shops.
