What Relay does.
A plain list of what’s in Relay, grouped the way the app is. Each section says whether it’s being built now or coming next.
Being built now
Design
Lay out an email with blocks, adjust each one in the inspector, and see it the way subscribers will.
- Blocks
- Text, images, buttons, product grids and raw HTML. Drag them in and rearrange them.
- Product grid
- Choose a Shopify collection and Relay fills in photos, names and prices. Sold-out items can hide themselves.
- Saved blocks
- Save a header, footer or sign-off once and drop it into any email.
- HTML
- Switch any email to hand-written HTML. Relay asks before it replaces the block version.
- Templates
- Start new emails from your own designs.
- Testing and scheduling
- Send a test to yourself, then send now or pick a day and time.
Coming next
Audience
Your subscribers, plus what they’ve bought from you on Shopify.
- Shopify sync
- Customers and orders stay up to date in the background.
- Purchase segments
- Everyone who bought a product, or everyone who hasn’t.
- Spending segments
- Customers who spent over or under an amount.
- Lists
- Separate lists for your newsletter, your customers or anything else.
- Importing
- Bring a CSV export from Mailchimp or Klaviyo. Who opted in stays opted in.
- Unsubscribes
- Every email has an unsubscribe link, and Relay honors it right away.
Coming next
Automations
Emails that go out on their own when something happens.
- Welcome
- One email or a short series for new subscribers.
- After a purchase
- Thank first-time customers and suggest what to try next.
- Win-back
- Check in with customers who haven’t ordered in a while.
- Waits and conditions
- Wait hours or days, then branch on whether someone ordered, opened or clicked.
- Editing
- Pause a flow or change a step without losing anyone’s place in it.
Being built now
Reports
How each email did, in plain numbers.
- Opens and clicks
- For every campaign, compared with your usual results.
- Orders and revenue
- Orders placed after an email and what they added up to.
- Links
- Which links people clicked, and how often.
- List growth
- New subscribers and unsubscribes over time.
- Export
- Download any report as a CSV.
Being built now
Workspaces
For people who run more than one brand.
- Separate everything
- Each brand has its own subscribers, segments, automations and reports.
- Your own domains
- Each workspace sends from its own address, like [email protected].
- Colors
- Give every workspace a color so you always know which one you’re in.
- One sign-in
- Move between brands without signing out.
Being built now
Sending and privacy
How Relay delivers your email and keeps your list safe.
- Our own platform
- Relay runs on its own sending platform, hosted on private servers we manage ourselves. Every account gets its own private database.
- Delivery
- For the last step to the inbox, mail goes through an industry-standard delivery network, so it lands where it should.
- Your address
- Emails come from your own domain. Relay walks you through the SPF, DKIM and DMARC records.
- Sign-in
- Passkeys, with Touch ID or Face ID. There’s no password to steal.
- Backups
- Every night, automatically.
- Leaving
- Export your contacts and reports as CSV whenever you want. There’s no contract.