A plan for every size of shop.
Three plans, built for small businesses. Prices are announced to the waitlist first, and early members keep their founding price.
Creator
For a blog, newsletter or small business without a Shopify store.
Announced to the waitlist
Founding price for early members
- One workspace and sending domain
- Drag-and-drop builder, saved blocks and templates
- Lists, sign-up forms and CSV import
- Welcome series automation
- Opens, clicks and list growth
Shop
For brands that sell on Shopify and want email that knows their customers.
Announced to the waitlist
Founding price for early members
- Everything in Creator
- Shopify customer and order sync
- Product grid blocks
- Purchase and spending segments
- After-purchase and win-back automations
- Orders and revenue in every report
Studio
For people who run more than one brand from one account.
Announced to the waitlist
Founding price for early members
- Everything in Shop
- Several workspaces with one sign-in
- A sending domain for each brand
- Hands-on help with setup and migration
Compare plans.
Everything in each plan, side by side.
| Feature | Creator | Shop | Studio |
|---|---|---|---|
| Design | |||
| Drag-and-drop builder | |||
| Saved blocks and templates | |||
| HTML editing | |||
| Shopify product grids | – | ||
| Audience | |||
| Lists and CSV import | |||
| Sign-up forms | |||
| Shopify customer sync | – | ||
| Purchase and spending segments | – | ||
| Automations | |||
| Welcome series | |||
| After-purchase and win-back flows | – | ||
| Reports | |||
| Opens, clicks and list growth | |||
| Orders and revenue per email | – | ||
| Account | |||
| Workspaces | 1 | 1 | Several |
| Sending domains | 1 | 1 | One per brand |
| Support | Hands-on setup | ||
Included on every plan.
The parts that keep your email safe and your list yours.
- Your own instance
- Every account runs its own private copy of the mail engine and database.
- Your own domain
- Emails come from your address, with SPF, DKIM and DMARC set up step by step.
- Reliable delivery
- Sending runs through Amazon SES.
- Passkey sign-in
- Touch ID or Face ID instead of a password.
- Nightly backups
- Lists, designs and reports are backed up every night.
- No contract
- Export everything as CSV and leave anytime, with no fee.
Switching from Mailchimp.
Moving usually takes an afternoon. Studio members get help with every step.
- 1
Export your audience
Download your contacts from Mailchimp or Klaviyo as a CSV.
- 2
Connect your domain
Add the DNS records Relay shows you. It checks them and tells you when you’re ready.
- 3
Import and sync
Upload your CSV and connect Shopify. Unsubscribes come across as unsubscribes.
- 4
Send your first email
Rebuild your template with blocks or paste in your HTML, then send a test.
Questions.
When can I start using Relay?
Relay opens to a small group of shops first, then to more people in waves. Everyone on the waitlist hears about it before it’s announced anywhere else.
What does the founding price mean?
Early members lock in the launch price for their plan. It stays with your account for as long as you stay on that plan.
Can I bring my list from Mailchimp or Klaviyo?
Yes. Export your audience as a CSV and import it into Relay. Subscribed and unsubscribed contacts keep their status.
Do I need a Shopify store?
No. Creator works for any blog, newsletter or business. Shopify adds product grids, purchase segments, revenue in reports and the after-purchase automations.
Do I need my own domain?
Yes. Your emails come from your own address, like [email protected]. Relay checks your DNS records and tells you exactly what to add.
Is there a limit on contacts or sends?
Plans will be sized for small businesses, from a few hundred contacts to tens of thousands. Exact limits come with pricing.
Can I change plans later?
Yes. Move up or down whenever you need to. Your lists, designs and reports come with you.
Can I leave whenever I want?
Yes. Export your contacts and reports anytime. There’s no contract and no fee to leave.